Appointment of Standard Life Savings Chief Executive

Noel Butwell, Chief Executive of Standard Life Savings shares his views on the role, his ambition for Standard Life and what it means for the clients and customers who work with us.

Today, Standard Life Aberdeen announced my appointment as Chief Executive of Standard Life Savings.

I am delighted to be taking on this role and leading our platforms, advice and savings businesses.

Over the past 30 years, I’ve seen the financial services industry evolve at an increasing pace in response to regulatory change, advances in technology and the growing demand for advice. 

Since joining Standard Life in 2003, my primary focus has been building enduring relationships as we work together to meet the needs of your clients and your business.

My primary focus has been building enduring relationships as we work together to meet the needs of your clients and your business

Offering the services and solutions you need

We’ll continue to evolve the award-winning service and solutions we offer.  Standard Life’s platforms - Wrap and Elevate - have been independently recognised and remain the only platforms in the UK* to achieve AKG ‘A’ ratings for financial strength, as well as AdviserAsset Platinum, Defaqto 5 Star and Gold Service Ratings.

Over the coming years, the platforms will benefit from significant investment as we respond to the growing requirement to support individual client outcomes at scale.

With Elevate, we are building on the momentum from the recent price reduction and will be offering an even broader range of competitively-priced investment solutions to support your clients’ needs with a high-quality financial planning platform.

As David Tiller shared recently, our technology developments on Wrap will mean a significant reduction in manual intervention, even where a client's unique circumstances require an individual solution.  You'll be able to automate tax strategy execution, delivering a highly tax-efficient outcome without generating additional work.

While delivering the experience you expect

We know that it's not just the transformational developments that matter and that 97% of advisers rate service as ‘extremely important' or ‘very important'.

Continuing to improve the day-to-day experience of dealing with Standard Life for you and your clients is critical and for me it’s about:

  • Doing the right thing and being there when you need us
  • Listening and responding to your feedback and needs
  • Being reliable and prioritising service continuity through change
  • Going the extra mile, to help you achieve more for your clients and your business

To collectively support customers with their life savings

Consumer expectations, and in particular their digital experience and service demands, are being set by other industries. At the same time, responsibility for investment risk is moving from institutions to individual investors and demand for advice is outstripping supply. This is creating changing needs that we all have to respond to.

The Standard Life brand is already trusted by over 4.5 million customers. Through our work on digital advice, we are committed to investing in technology which will enhance the advice process.  We are developing digital solutions which will provide financial planning and advice in areas of the market where people don’t already have easy access to advice.

The standard life brand is already trusted by over 4.5 million customers. We are committed to investing in technology which will enhance the advice process.

Looking forward: my commitment to you

My team and I are focussed on how we work together successfully with you and combine our expertise to help more people make good choices with their life savings.  

We'll keep moving forward together and evolve the service and solutions we offer to deliver the experiences you and your clients expect from Standard Life.

Noel Butwell

CEO, Standard Life Savings

*As at July 2019

The value of investments can go down as well as up, and could be worth less than originally invested.

The views expressed in this blog should not be regarded as financial advice.

Laws and tax rules can change, the value of tax benefits will depend upon individual circumstances.

Noel Butwell, Chief Executive at Standard Life Savings

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