The value of investments can go down as well as up, and your clients could get back less than they paid in. Laws and tax rules may change. Tax treatment will depend on individual circumstances, including where your clients live in the UK. This information is based on our understanding at June 2020.

Our platforms

At Standard Life we offer two platform solutions to support the Centralised Investment Proposition developed within your business.

Why choose Standard Life?



Ready-made packaged investment solutions for your clients

Elevate is a simple and intuitive platform. It is primarily focused on helping you to deliver an efficient financial planning service for your clients’ savings, investment and retirement needs.

This platform makes streamlining easy. It helps you deliver and scale your advice more efficiently and effectively.

  • A range of multi-asset funds – including options with discounted share classes – so you can offer clients a low cost, end-to-end platform and investment solution.
  • A panel of leading Discretionary Fund Managers. They offer Separately Managed Accounts that can support outsourced model portfolio solutions for your clients.
  • Risk assessment tools and model portfolio functionality, supported by independent asset allocations and provided by EValue.

Learn more about Elevate



Customised or individual investment solutions for your clients

Wrap is a flexible wealth management platform. It is primarily focused on supporting your ongoing delivery of financial planning and wealth preservation solutions.

This platform is designed with flexibility in mind, helping you to customise your proposition and meet your clients’ unique needs.

  • Options to invest across multiple asset classes with our multi-asset funds to help achieve an optimal balance of risk and return.
  • Separately Managed Accounts offer a full range of Discretionary Fund Managers.
  • Individually Managed Accounts enable collaboration with discretionary managers to create portfolios that reflect individual client requirements.
  • The Professional Portfolio Manager has advanced features to support in-house adviser model portfolios, helping you scale your Centralised Investment Proposition and optimise client outcomes.

Learn more about Wrap

Included with both platforms:

  • Financial strength and stability from consistent investment in our business
  • Pre-funding for new investments, fund switches, tax relief and rebalances
  • A wide range of reporting tools
  • Flexible drawdown options
  • Expert support to help with client and business queries
  • Clear pricing and simple rate cards for transparency and value
  • Operational excellence and a dedication to constant development
  • Funds, stocks and shares, investment trusts and exchange traded funds
  • A full range of tax wrappers

Choosing the right platform for your clients

Platform selection is a topic that generates a lot of debate. On the surface, the majority of platforms in the market offer a similar proposition: a range of tax wrappers and investment solutions to help you meet client demand, deliver efficiencies and reduce risk within your operating model.

Most adviser firms will have done some form of client segmentation in adherence to the FCA’s Product Intervention and Product Governance Sourcebook (PROD) legislation. More information on meeting your PROD responsibilities can be found here.

An example of a client-centric approach might be to look at the life stages of your clients. This should help highlight the level and type of service that should be offered to clients in each segment.

It would seem sensible to complete this type of analysis before structuring the proposition the adviser firm will offer, rather than structuring the proposition and then trying to fit clients around it.

Client-led investments solutions will be developed within the client segmentation exercise. Adviser firms may be considering a range of risk based funds or to run their model portfolios in-house or outsource model portfolios to a Discretionary Fund Manager.

Whatever centralised investment solutions are adopted, the adviser firm should ensure the platform(s) they select can support these solutions and offer value to both clients and the business.


Think Elevate could be right for your clients?

You can directly register online for access to Elevate. Or call your usual Standard Life contact. If you’re new to Standard Life, give us a call on 0345 600 2399. Call charges can vary.

Sign up to Elevate

Why Elevate

Elevate due diligence

Elevate literature


Think Wrap could be right for your clients?

Call your usual Standard Life contact. If you’re new to Standard Life, call us on 0345 272 6622 and select option 2. Call charges can vary.

Why Wrap

Wrap due diligence

Wrap literature

More resources for advisers