The evolution of advice – an industry perspective

Over the past 30 years, I’ve seen the financial services industry evolve at an ever-increasing pace. This has been in response not only to regulatory change, but to advances in technology and a growing demand for advice.

As professional advisers, you are best placed to understand what today’s clients want: typically, the convenience and speed of digital solutions combined with the personalisation that makes a solution exactly right for each client.  As David Tiller, our Head of Platform Solutions, told attendees at Future Focus 2019: ‘There has been an evident shift from mass production to mass individualisation’.

We’re committed to working with you to develop strong solutions to help clients’ access great advice.  We also know that it's not just the transformational developments that matter. 97% of advisers rate service as ‘extremely important' or ‘very important'. And, as the burden of regulation and disclosure grows, delivering a great service and building an efficient, prosperous business is a challenge.

The clients of 2020 will be concerned about all the upcoming variables that could affect their financial lives – from family transitions, such as a child going off to university, to high-level seismic events, including Brexit and adjustments to the state pension age.

We believe that enquiring minds drive every exciting change and innovation. To that end, we’ve asked over the following pages, how can you apply these technological advancements to your work while maintaining personal relationships with your clients and meeting their changing needs? How can advisory firms benefit from digitisation while increasing profits and productivity? Put simply, how can we best make the latest technology work for us?

We look forward to exploring these questions further at our inaugural adviser forum event, to be held on 4 February at the beautiful Old Billingsgate on the River Thames. We’ll examine the transformations the new decade will bring and how they’ll shape the industry. Our goal for the future is simple: we seek to be reliable and to prioritise the continuity of our service through embracing innovation and change. We hope to see you there.

Noel Buttwell

Noel Butwell, Chief Executive Officer

The UK's public finances outlook and challenges

Find out more

Carl Emmerson
Institute for Fiscal Studies
Carl Emmerson

Shifting trends in the adviser market

Find out more

Heather Hopkins
NextWealth
Heather Hopkins

Supporting vulnerable clients

Find out more

Brenda Santimano
HFL Advisory Services
Brenda Santimano

The system is perfect. It is you who is imperfect

Find out more

Mark Polson
The lang cat
Mark Polson

Investments technology and innovation

Find out more

David Tiller
Standard Life
David Tiller

What our audience said

Find out more