Standard Life Aberdeen plc and the Phoenix Group's strategic partnership

Standard Life Aberdeen plc and Phoenix Group’s strategic partnership

What does it mean for you?

Standard Life Aberdeen plc has completed the sale of its UK and European insurance business, Standard Life Assurance Limited, to the Phoenix Group.

Wrap and Elevate platforms

The market-leading Wrap and Elevate platforms remain with Standard Life Aberdeen plc. Both platforms continue to grow and be recognised for service excellence and financial strength. We're investing in our platforms and are committed to developing the experience we offer your clients and your business.

The brand and service you expect

Platform products provided by Standard Life Assurance Limited will be administered and serviced by the Standard life Aberdeen plc platform team and continue to operate under the Standard Life brand.

Commitment to the future

We believe the adviser platform market will be a significant area of growth for Standard Life Aberdeen plc, and what will set us apart in the future will be our focus on delivery of an excellent adviser platform experience.

Both companies are committed to the future of the Standard Life brand and maintaining the quality of support you have come to expect.

Off-platform products

Both Standard Life Aberdeen plc and the Phoenix Group are committed to helping you support your clients with their life savings. Both want the same thing – to be part of a successful strategic partnership that values good outcomes for both you and your clients.

This guide (PDF, 91KB) outlines in more detail what the strategic partnership now means for you and your clients.

The relationship and servicing teams who have supported you in the past with off platform products provided by Standard Life Assurance Limited will continue to do so, including the teams who have now moved across to the Phoenix Group.

The brand and service you expect

Standard Life Assurance Limited will continue to offer services under the Standard Life brand, licenced from Standard Life Aberdeen Group. Standard Life Aberdeen plc and the Phoenix Group are committed to the future of the Standard Life brand and maintaining the quality of support you have come to expect.

Supporting new and existing clients

Standard Life Assurance Limited will continue to offer products to new and existing customers, supported by existing Standard Life technology, people and processes. Maintaining continuity of service for advisers is hugely important, and it’s a massive focus for both Standard Life Aberdeen plc and the Phoenix Group.